Great- the Appstore just accepted our 1.01 update so we can now start selling the app. 1.0 had a layout bug in 2.2 phones that made it unsellable. Gotta watch them firmware upgrades!

Just got back from the DLD (Digital-Life-Design) conference in Munich Germany. The conference was interesting for the most part, with a strong group of people showing up. The most important part, as always, was the personal interaction which happens in between the panels. I spent the time catching up with people I havent seen for a long time and in demoing our up and coming EventCorder iPhone app to anyone I could. Reactions were good, making me think that this app should be able to find a nice following in its niche. We hope to have it submitted into the App store next week and are looking forward to see how it performs in the market.

What a month this has been- the tragey in Gaza and South Israel, rockets, suffering. Sad.

...But life goes on...

This month has seen MimoLite approved (after some weirdness in the Apple Testing process, but all was well at the end). We were suprised to see that the app has been downloaded hundeds of times even though we didn't promote it in any way, it never showed up in the New list since it was approved after the availability date, and it's name starts with M and not AAA... This shows us the power of the mass iphone market. We will only promote MimoPlus (see below) and use MimoLite as a demo app to give people the possibility of tasting our app for free.


And as of yesterday I am happy to say that MimoPlus - our first pay app - has been approved. We hit a small snag since the build we created was for firmware 2.2, but should have been for 2.1. We have resubmitted and eagerly await the acceptance of the update. We are preparing to send out demos to a number of influential blogs with the hope that they like the app and recommend it. We hope people like it and we start seeing some sales. We aren't holding our breath for a hit- this is a small utility app that we hope is able to make a nice showing, and in any case it serves as our on-the-job training of the Appstore sales processes.

After working hard and learning a lot, I am happy to say that we have just finished submitting our first app to the Appstore. The MimoLite app is a limited functionality free demo version of the upcoming MimoPlus which we plan to finish and submit next week.

I hope we don't get any rejections from Apple, and I hope to see the app live in the store by Dec 15. But even if we do have to fix some things- it is all part of a great learning process that we are in the midst of.

I want to thank Elliot, Gilly, Dan and Yuval for their time and valiant efforts. I want to thank Yossi for his belief and help. I think we have a cute little app which I hope is just the beginning of a great relationship with the Appstore!

I spent the day today at the Celcom Mobile Media day. As with the Google developer day, I decided to use this day as another test for our app. I took version 0.2.2 of our POC and cranked away at it without mercy. I recorded about 3 hours of event summaries using both audio and photo snaps. And guess what- it worked almost flawlessly. I also found a number of additional issues that we will need to fix before the application is ready for primetime.

At the same time, I have started testing the latest build of the MIMO App itself- and if I ma say so - it is starting to look like a handsome app!

I spent a nice day at the Google Developers Day 2008 in Airport City near Tel-Aviv. Apart from my interest in learning more about the latest Google based technologies and services and how they can help our company (which I did - thanks Google!), I also decided to spend the day exploring the experience in a large conference and how our current use case flows and feature set match a users needs in such an environment. It was a great opportunity to explore these issues in real life.

And guess what! I found some major points that we have not dealt with in our product planning. This was not surprising, as any product test will always generate more from real world tests than in academic laboratory testing. Yes- you get a lot of noisy data, but in the noise you can find important issues that can not be found in the sterile lab setting. For competitive reasons I will not list these here for now, but I promise to discuss them when our product has launched.

We're up! As part of our process to get our revolutionary Minute Memo application out into the world we have just launched our Blog. Tune in here to see what we have been up to, our future plans, and all things Minute Memo!